Question 1

As sample size increases, systematic sampling error decreases.

Accepted Answer

A) True 
 B)False

Question 2

A census is always more accurate than a sample study.

Accepted Answer

A) True 
 B)False  False

Question 3

Sampling from a consumer panel typically yields a low response rate.

Accepted Answer

A) True 
 B)False

Question 4

Periodicity is a common problem with using a systematic sampling method.

Accepted Answer

A) True 
 B)False

Question 5

Population size has the largest effect on sample size.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following sample is used when list of the sample population is unavailable?

Accepted Answer

A)   Systematic sampling
B)   Simple random sampling
C)   Cluster sampling
D)   Stratified samplingE) A) and B)
F) A) and C)

Question 7

Cluster sampling is frequently used when lists of the sample population are not available.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following sampling procedures is useful for certain types of forecasting, and ensures that the sample is guaranteed to meet a specific objective?

Accepted Answer

A)   Snowball sampling
B)   Quota sampling
C)   Judgment sampling
D)   Convenience samplingE) B) and D)
F) A) and B)

Question 9

Which of the following non-probability sample is extensively used for research with very low cost?

Accepted Answer

A)   Convenience sampling
B)   Judgement sampling
C)   Respondent-driven sampling
D)   Time-location samplingE) A) and B)
F) B) and C)

Question 10

Which of the following factors does not have a major effect on sample size?

Accepted Answer

A)   Confidence interval
B)   Population size
C)   Confidence level
D)   Population varianceE) C) and D)
F) A) and B)

Question 11

The major advantage of panel sample is ability to control the sample.

Accepted Answer

A) True 
 B)False

Question 12

An investigation of all the individual elements that make up a population is called:

Accepted Answer

A)   sample
B)   census
C)   strata
D)   sampling frameE) A) and D)
F) C) and D) B

Question 13

Random sampling errors and systematic errors related to the sampling process can combine to produce a sample that is not representative of the population of interest.

Accepted Answer

A) True 
 B)False

Question 14

The accuracy of probability samples depends on the accuracy of the sampling frame.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following sampling techniques is ideal for obtaining a large number of completed questionnaires quickly and economically?

Accepted Answer

A)   Cluster sampling
B)   Convenience sampling
C)   Stratified sampling
D)   Judgment samplingE) C) and D)
F) A) and B)

Question 16

Asking the wrong questions can create sampling frame errors.

Accepted Answer

A) True 
 B)False  False

Question 17

Which of the following statements is true?

Accepted Answer

A)   Systematic errors cannot be controlled by the researcher, but can be estimated through statistical testing.
B)   A problem may arise with cluster sampling if the characteristics and attitudes of the elements within the cluster are heterogeneous.
C)   If the elements of the population are quite similar, only a small sample is needed to accurately portray the characteristic of interest.
D)   A census is always more accurate than a sample study.E) A) and D)
F) All of the above

Question 18

Which of the following is not one of the criteria used to determine the sample design?

Accepted Answer

A)   Degree of accuracy
B)   Skill of the researcher
C)   Geographic scale
D)   TimeE) B) and D)
F) A) and B)

Question 19

A sampling frame is:

Accepted Answer

A)   a subset of a larger population.
B)   a list of elements from which a sample may be drawn.
C)   the number of sampling units accidentally omitted from the sample list.
D)   any complete group of entities that share some common set of characteristics.E) B) and C)
F) A) and B)

Question 20

In purposive sampling, additional respondents are obtained from initial respondent referrals.

Accepted Answer

A) True 
 B)False

Exam 10: Sampling: Sample Design and Sample Size

As sample size increases, systematic sampling error decreases.

Correct AnswerverifiedShow Answer

A census is always more accurate than a sample study.

Correct AnswerverifiedFalse

Sampling from a consumer panel typically yields a low response rate.

Correct AnswerverifiedShow Answer

Periodicity is a common problem with using a systematic sampling method.

Correct AnswerverifiedShow Answer

Population size has the largest effect on sample size.

Correct AnswerverifiedShow Answer

Which of the following sample is used when list of the sample population is unavailable?

Correct AnswerverifiedShow Answer

Cluster sampling is frequently used when lists of the sample population are not available.

Correct AnswerverifiedShow Answer

Which of the following sampling procedures is useful for certain types of forecasting, and ensures that the sample is guaranteed to meet a specific objective?

Correct AnswerverifiedShow Answer

Which of the following non-probability sample is extensively used for research with very low cost?

Correct AnswerverifiedShow Answer

Which of the following factors does not have a major effect on sample size?

Correct AnswerverifiedShow Answer

The major advantage of panel sample is ability to control the sample.

Correct AnswerverifiedShow Answer

An investigation of all the individual elements that make up a population is called:

Correct AnswerverifiedB

Random sampling errors and systematic errors related to the sampling process can combine to produce a sample that is not representative of the population of interest.

Correct AnswerverifiedShow Answer

The accuracy of probability samples depends on the accuracy of the sampling frame.

Correct AnswerverifiedShow Answer

Which of the following sampling techniques is ideal for obtaining a large number of completed questionnaires quickly and economically?

Correct AnswerverifiedShow Answer

Asking the wrong questions can create sampling frame errors.

Correct AnswerverifiedFalse

Which of the following statements is true?

Correct AnswerverifiedShow Answer

Which of the following is not one of the criteria used to determine the sample design?

Correct AnswerverifiedShow Answer

A sampling frame is:

Correct AnswerverifiedShow Answer

In purposive sampling, additional respondents are obtained from initial respondent referrals.

Correct AnswerverifiedShow Answer

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False

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B

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False

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